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In their studies, University of Chicago psychologists Minjung Koo and Ayelet Fishbach examined how people pursuing goals were affected by focusing on either how far they had already come (to-date thinking) or what was left to be accomplished (to-go thinking). People routinely use both kinds of thinking to motivate themselves. A marathon runner may choose to think about the miles already traveled or the ones that lie ahead. A dieter who wants to lose 30 pounds may try to fight temptation by reminding themselves of the 20 pounds already lost, or the 10 left to go.

Intuitively, both approaches have their appeal. But too much to-date thinking, focusing on what you’ve accomplished so far, will actually undermine your motivation to finish rather than sustain it.

Koo and Fishbach’s studies consistently show that when we are pursuing a goal and consider how far we’ve already come, we feel a premature sense of accomplishment and begin to slack off….

Reblogged from swirlspice/Originally from swirlspice
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